The amazing fact is the connection of the entropy us given by area of the event horizon on the one hand and the log of the number of possible states on the other.
Every state is capable of storing at least a bit of information. So this tells us that there is a reservoir available to store information. However I have no idea how the information contained in the infilling matter and light could find its place in any one of the states that belong to this entropy. Perhaps the infalling matter must first