More sensational claims should be presented with adequate evidence and research covering as many angles of the hypothesis as possible. Scientists have a duty to present the facts as they best believe them, so claims made purely for attention or publicity is deeply contrary to the moral code that the pursuit of science requires. That said, the improbable has proved to be true before, particularly in the field of neuroscience, so exploring less obvious avenues of thought can help us rule out possibilities if nothing else.